Every Retaliate watch starts life as the same thing: a Casio G-Shock DW6900, the streetwear icon that's been on wrists since the '90s. What happens next is where things get interesting. Each DW6900 custom is hand-finished in Australia with a 925 sterling silver bezel and GRA certified VVS1 stones, hand-set one by one, then shipped with its own certificate of authenticity. That's the Retaliate formula behind every iced out G-Shock in the range, a custom G-Shock built with the same obsessive stone-setting standard, no matter which colourway you land on.
But the DW6900 custom base is only half the story. What actually separates one Retaliate piece from another is colour, the resin, the face, the digital screen, the accents and that's where the brand's naming philosophy comes in. Instead of SKUs, every G-Shock mod gets a name with personality: AIMBOT, GRINCH, GRAPE SODA, BUZZ LIGHTYEAR. It's a small choice that makes the range feel curated rather than mass-produced, and it's also the easiest way to talk about which diamond G-Shock actually suits you. Below is a full rundown of the current lineup what each one looks like, and the mood it's built for.
The Credentials Behind Every Colourway
Before getting into individual designs, it's worth being clear about what doesn't change from piece to piece. Every handset diamond G-Shock custom in the Retaliate range carries VVS1 stones that are GRA certified, hand-set into a 925 sterling silver bezel by craftspeople working out of Australia. Every Casio DW6900 custom ships with its certificate, so there's no guessing about what you're wearing. This is the baseline that makes a Retaliate bustdown Gshock different from a generic Gshock mod the stones are certified, the silver is real, and the build is made to order rather than pulled off a shelf. It's also the foundation of the brand's tagline: high-tension custom luxury, built for people who want a luxury G-Shock that still reads as a streetwear luxury watch, not a dress piece.
The Lineup
AIMBOT is a red Casio G-Shock DW6900 custom a resin red band wrapped around a chrome red face, with a black digital screen and red accents throughout. It's the most gaming coded piece in the range, built for anyone who wants their iced out G-Shock to look loud from across the room.
SAPPHIRE BLACK takes the opposite approach: a black DW6900 mod through and through, with a black resin band, gloss black face, and black digital screen. The stones do all the talking here this is the colourway for anyone who wants a diamond G-Shock that reads as stealth luxury rather than statement-first.
GRINCH is a green accented G-Shock, pairing a black resin band with a Grinch Green face and a green digital screen. It's become one of the more recognisable custom G-Shocks in the Retaliate lineup for exactly that colour contrast.
ORIGAMI is a white Casio G-Shock custom, built around a white resin band with bold black geometric patterns and a white face contrasted with black wording. It's the most graphic forward piece Retaliate makes, closer to wearable art than a typical bustdown Gshock.
GRAPE SODA is a purple DW6900, with a deep purple resin band, a rich purple face, and a red digital screen. The purple and red combination makes it one of the standout drops in the range whenever it's in stock.
BLUE FREEZE is a white and blue Casio G-Shock mod, a clean white resin band and white face, black digital screen, with blue accents running through the design. It's a lighter, icier take on the Retaliate look.
BUZZ LIGHTYEAR is a white Gshock custom with a bold teal face, lime green digital screen, and purple accents, the most colour-blocked piece in the lineup, and a direct nod to the iconic character it's named after.
RED EYED is a black G-Shock DW6900 custom with a matte black resin band and black face, set apart by deep red numbering. It's a darker, more understated iced out G-Shock than AIMBOT, despite sharing a colour family.
TIGER is an orange Casio G-Shock, with a textured orange resin band, deep red face, and orange subdial accents. It's the warmest-toned piece Retaliate has released, and one of the more seasonal custom G-Shocks in the catalogue.
MICHAEL JACKSON is a white-and-black DW6900 custom, a clean white resin band housing a deep black face, designed specifically so the VVS1 stones catch light from every angle. It's built as much to be photographed as worn.
BUMBLEBEE YELLOW is a yellow G-Shock mod, pairing a bold yellow resin band with a deep black face and yellow digital screen. It's the brightest piece in the range and consistently one of the most requested.
GLACIER GRAY is a grey Casio G-Shock custom, with a matte grey resin band, a clean white-grey face, and black digital screen, a quieter, more neutral entry into the iced out G-Shock category for anyone who wants the stones to be the focal point.
FLAMINGO PINK is a pink DW6900, built with a vivid pink resin band, silver face, and bright pink digital screen. It's the most fashion-forward colourway Retaliate makes, and it tends to sell out the fastest.
REVERSE PANDA is a black-and-silver G-Shock custom, with a matte black resin band and a silver face over a deep black digital screen, a monochrome, high-contrast take on the classic bustdown Gshock look.
BUBBLEGUM BLUE closes out the range as a blue Casio G-Shock DW6900 custom, with a vivid blue resin band, deep blue face, and blue digital screen and accents throughout. It's proof, as the product description puts it, that the resin and stone contrast "works better than anything else in the range."
Finding Your Colourway
With fifteen designs across the Retaliate catalogue and many more to come, the honest answer is that there's no wrong choice. Every custom G-Shock carries the same GRA certified VVS1 stones and 925 sterling silver bezel, so the decision really comes down to which colourway matches how loud (or quiet) you want your iced out G-Shock to be. Because pieces are made to order and colourways do sell out, the range shifts over time so if a design above isn't currently listed, it's worth joining the waitlist rather than assuming it's gone for good.
Every piece is Australian made, built to order, and shipped with its GRA certificate.The full Retaliate promise, in whichever colour speaks to you.
So what are you waiting for? Browse the DW6900 Collection now.