Christmas shopping for a guy who's impossible to buy for usually ends one of two ways: a gift card, or another candle he'll never light. If you're hunting for something that actually lands, something he'll wear every day and talk about for years, an iced out G-Shock from Retaliate solves the problem traditional gift guides can't. And this year, the timing is even better: alongside our signature Custom G-Shock builds, two brand new base watches are entering the lineup, giving you more ways than ever to find the right fit under the tree.
Why a Custom G-Shock Beats Everything Else on the List
A Diamond G-Shock isn't a novelty gift. It's a genuine piece of jewellery built on one of the most recognisable watch platforms in the world. Every Retaliate build starts with an authentic Casio, never a replica, and goes through full G-Shock customisation by hand, VVS1 stones set individually into a 925 sterling silver framed bezel, never glued, never machine-pressed. Every piece ships with GRA certified documentation, so there's no ambiguity about what he's unwrapping. That's the difference between a real handset diamond G-Shock custom and the uncertified bustdown Gshock sellers flooding social media with vague "premium stone" language and nothing to back it up.
Whether you call the look a moissanite build or search for it as a lab grown diamond G-Shock, the standard behind it is identical: hand-set, certified, and built to survive daily wear rather than sit in a drawer.
The Flagship Gift: G-Shock DW6900 Custom
For most first-time gift buyers, the Casio DW6900 custom is still the safest, most impactful choice on the list. It's the watch that built Retaliate's reputation, a chunky, negative-display silhouette with decades of streetwear credibility, transformed into a genuine luxury G-Shock through hand-set stonework rather than surface-level bling. If he already owns a G-Shock DW6900, or if his style leans toward bold streetwear luxury watch territory, this is the piece that photographs well under any tree and gets noticed on Boxing Day.
New This Christmas: The GA2100 and DW5600 Join the Lineup
Here's what makes this year's gift guide different from every one before it. Retaliate is expanding beyond the DW6900 for the first time, with two new custom G-Shock builds landing just in time for the holidays: the Casio GA2100 and the Casio DW5600.
The GA2100 known to collectors as the "CasiOak" trades the DW6900's bulk for a slimmer, octagonal case that reads as quiet luxury rather than a loud statement. It's the pick for a guy who wants the same VVS1 stones and GRA certified paperwork, but wants it to slide under a shirt cuff at work before catching the light at dinner. If the person on your list is more "boardroom" than "street," this is the new drop built for him.
The DW5600 is the opposite gift: the original 1983 G-Shock silhouette, the square case that started the entire category before "iced out" was ever part of the conversation. A custom build on this base is the most restrained, most iconic option in the entire Retaliate range, a gift for the guy who wants his G-Shock mod to whisper "I know watches" rather than announce it.
Both new models go through the exact same process as every DW6900 build: hand-set stones, sterling silver, full certification. Nothing about the standard changes just because the silhouette does.
Key Features of Each Model
Casio DW6900 Custom the flagship of the Retaliate range. Chunky, negative-display case with maximum bezel surface area, which means more room for stone density and bolder, high-impact colourways. Built on decades of streetwear credibility, this is the loudest and most established option in the lineup, with the widest range of colourways to choose from.
Casio GA2100 Custom the new "CasiOak" build. Slim, octagonal case with a lower profile than the DW6900, designed for a quiet luxury look that reads as understated by day and catches light by night. The angular facets demand tighter, more precise stone placement than a round or square bezel, making it a technically sharper build for a more restrained, boardroom-ready streetwear luxury watch.
Casio DW5600 Custom the new build on the original 1983 G-Shock silhouette. Square case, the most iconic and least pretentious shape Casio has ever made, which makes it the purest expression of Retaliate's philosophy: durability and refinement with nothing to hide behind. This is the pick for a collector who wants restraint over spectacle.
Across all three, the standard never changes: VVS1 stones hand-set into a 925 sterling silver framed bezel, GRA certified, and finished start to finish as a genuine Australian-made watch.
Why It's Worth Ordering Now
Every Retaliate piece is made to order and hand-built rather than pulled from a warehouse shelf, and that's before you factor in two brand new models launching into an already limited production schedule. Hand-setting doesn't scale the way factory lines do, it's the same reason DW6900 colourways have sold out repeatedly this year. With the GA2100 and DW5600 entering the mix for the first time this Christmas, early demand is expected to move even faster than usual.
If you're building a shortlist, don't wait until the week before Christmas to lock it in. Every build is designed, cast, and hand-finished on Australian-made watch standards from start to finish, which means real craftsmanship, and real lead times.
This year, the gift isn't just an iced out G-Shock. It's a piece of the next chapter of the brand, built the same way the first one was: by hand, certified, and made for someone who was never going to settle for quiet.
When Pushed, Retaliate.